Reckit Benckiser (RB) has established a brand new product, Dettol Multi-Surface Cleaner and new campaign labeled Dettol Clean Naija.

The new merchandise which was unveiled at the premises of Lagos University Teaching Hospital, LUTH with a public awareness effort tagged Dettol Clean Naija according to the Advertising Director RB West Africa, Oguzhan Silivrili is the first of its sort in the surface-cleaning brand type.

He said the new merchandise provide 10 times better cleaning and germ kill versus detergents and bleach while supplying all day freshness,

Silivrili said the campaign Dettol Clean Naija also is a public awareness effort to attract the interest of consumers to the need of promoting greatest hygiene practices across different platforms.

This campaign brings like minded institutions like LUTH and other health aware institutions across Nigeria to promote jointly finest hygiene practices, including personal and surface hygiene. The Clean Naija initiative team will travel from city to city and Nigerians will decide which puts to clean through voting on the social media platforms, he added.